Topic
Everything we have written about Getting found
49 articles, each answering one real question — and each starting with the answer.
Why is my website not getting any visitors?
The four causes in the order worth checking, how to tell which one you have, and why the most common answer is the least comfortable.
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What should I do if my Google Business Profile is suspended?
The two kinds of suspension, the edits that usually trigger one, and how to file a reinstatement request that works.
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Is Wix bad for SEO?
Where the reputation came from, what is genuinely still weaker, and the real reasons most small business sites do not rank.
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Should a small business do A/B testing on its website?
How A/B testing actually works, the traffic you need before the results mean anything, and what to do instead when you do not have it.
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What is a good conversion rate for a small business website?
How to calculate it without analytics software, what counts as a conversion for a business that does not sell online
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What should a vet practice put on its website?
Why the emergency path is the most important page, the pricing question vets avoid at their own cost, and what registration should actually ask for.
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What should a driving instructor put on their website?
The three things every enquiry is comparing, why availability matters more than testimonials, and how to be the instructor who gets found for the test centre.
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What should a recording studio put on its website?
Why the gear list is the wrong opening, the three questions every enquiry is really asking, and how to talk about a day rate without publishing a menu.
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What should a design studio put on its website?
Why beautiful case studies persuade other designers instead of buyers, the process page that removes the real objection
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What should go on a FAQ page?
Where to get the real questions, the answer format that gets quoted, and why a good FAQ page is now the highest-leverage page on a small business site.
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How do I get my business to show up in AI assistant answers?
How assistants actually pick what to recommend, the five things that decide whether you are in the pool, and why most small businesses are invisible to them.
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How do I get more customers from my website?
The three-stage diagnosis that tells you where your website is losing people, and what to fix first
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What should an estate or letting agent's website include?
Why competing with the portals on listings is a losing game, what an agent's site should do instead, and the two audiences that actually convert.
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Do I need Google Analytics on my website?
What Google Analytics is genuinely good at, why most small businesses install it and never open it, and the four numbers that are worth checking instead.
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What should a school or nursery website include?
Why school websites serve two audiences badly, the enrolment enquiry that decides everything, and what current parents actually come back for.
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What should a film, video or recording studio's website include?
Why a showreel is not enough, the process page that converts better than the portfolio, and how to talk about budget without publishing a rate card.
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What should a small retail shop's website have?
Why most small shops should not build an online store first, what a local shopper is actually checking, and the three things that decide whether they walk in.
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How much should I pay for SEO?
What the different price brackets actually buy, the retainer question that separates useful agencies from expensive ones, and what to do before you pay anyone.
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What should a car garage or mechanic's website include?
Why garages should have a page per service rather than one services list, the pricing question that decides who gets called
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Do I need a website if I already have a Facebook or Instagram page?
What a social page genuinely does better, the three things it cannot do at all, and the minimum website that is worth having if you only ever build one page.
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What should a photographer's website include?
Why a smaller portfolio converts better, the pricing question photographers avoid at their own expense, and what has to happen after someone enquires.
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What should a professional services website include?
Why professional services websites underperform, what a prospective client is really checking, and the pricing question firms lose work by avoiding.
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What is a landing page and does my business need one?
A term used loosely. What actually makes a page a landing page, when it is worth building one, and the mistake that wastes them.
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How do I measure whether my website is working?
Most website analytics measure the wrong thing. The four numbers that tell you something, and the check that matters more than all of them.
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What kind of photos should a small business website have?
Which photographs actually earn their place, which ones to delete, and the one nearly everybody is missing.
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How do customers find a small business on Instagram?
The mechanics are different from search, and understanding them changes what is worth posting. What actually surfaces you, and what does not.
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Is paying for SEO worth it for a small business?
How to tell a real practitioner from a convincing one, what the free work is, and the promises that should end a conversation.
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What online directories should I list my business in?
A short list worth doing properly, the ones to skip, and why the details matter more than the count.
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Why does my competitor rank higher than me on Google?
The answer is almost always something dull and visible. Here is how to find it, and what to do about each cause.
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What makes a good page title for SEO?
The most-read and least-considered line on your website. What to put in it, in what order, and the mistakes that waste it.
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Should I optimise my website for voice search?
There is no separate voice strategy. There is one shift — from ten links to one answer — and what it means for how you write.
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Why doesn't my business come up when I search its name?
The most alarming search result to get wrong, and the three causes. Start by working out which one you actually have.
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How do I get my website to show up on Google?
Being indexed and ranking well are different problems. Here is how to check which one you have, and the four things that block the first.
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Should my small business have a blog?
The honest answer for most small businesses is no. Here is what to build instead, and the three cases where a blog genuinely earns its place.
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How do I get more customers from Google Maps?
Proximity is fixed. Everything else that decides map ranking is free and mostly ignored — here it is, in order of impact.
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What is local SEO and how do I do it?
The free work that decides whether you show up on the map. What actually moves the needle, in the order worth doing it.
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What is a Google Business Profile and how do I set it up?
The free listing that decides whether you appear on the map. How to claim it, and the fields most businesses leave blank.
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How long does SEO take to show results?
An honest timeline, what moves in days versus months, and how to tell early whether it is working before the traffic arrives.
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What does a clinic or dental practice need on its website?
The usual small business advice mostly applies, plus two constraints that do not exist in other trades and are easy to get wrong.
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Should I put prices on my website?
The fear is that prices scare people off. What actually happens is quieter and more expensive, and it is measurable.
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Does a tradesperson need a website?
Most of your work comes from referrals. The website is what the referral does next — and it is where most trades lose the job.
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Do I need a website for my salon or barbershop?
Not about looking professional. About owning your bookings and answering the one question that decides whether someone calls.
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Should I invest in SEO or run Google Ads first?
The honest sequence, why the free work comes first, and the one case where ads legitimately go first.
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Do I need a website for my gym or fitness studio?
Not about looking professional. About the five questions every prospective member asks before walking in, and where they go to find them.
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What does every small business website need in 2026?
A short list, in priority order, with the test for each. Most sites fail on the same three.
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Will ChatGPT or other AI assistants recommend my restaurant?
There is no way to submit yourself to an AI assistant. What decides it is whether your answers exist as readable text
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Should my restaurant menu be a PDF?
It is the single most common mistake on restaurant websites, and it quietly removes you from the search people actually make.
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Do I need a website if my restaurant already has Instagram?
Instagram reaches the people who already follow you. A website is how the ones who do not know you yet find you — and it is the only half you own.
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Why isn't my restaurant showing up on Google?
Four causes account for nearly every case, and the first one is free to fix. Here they are in the order worth checking.
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