Topic
Everything we have written under “Getting found”
51 articles, each answering one real question — and each starting with the answer.
Showing 51 of 51 articles
Getting found5 min read · How do I check my own website, and what should a website check look at?
A half-hour check of your own business site: speed on a phone, the certificate, what Google reads, your Google listing and your social accounts.Read the answer→
Getting found5 min read · What should a bakery's website include?
What a bakery website needs: hours that are true today, a menu that hides what sold out, a custom-order form that asks the right questions, and your own photos.Read the answer→
Getting found4 min read · Why is my website not getting any visitors?
The four causes in the order worth checking, how to tell which one you have, and why the most common answer is the least comfortable.Read the answer→
Getting found5 min read · What should I do if my Google Business Profile is suspended?
The two kinds of suspension, the edits that usually trigger one, and how to file a reinstatement request that works.Read the answer→
Getting found4 min read · Is Wix bad for SEO?
Where the reputation came from, what is genuinely still weaker, and the real reasons most small business sites do not rank.Read the answer→
Getting found5 min read · Should a small business do A/B testing on its website?
How A/B testing actually works, the traffic you need before the results mean anything, and what to do instead when you do not have it.Read the answer→
Getting found4 min read · What is a good conversion rate for a small business website?
How to calculate it without analytics software, what counts as a conversion when you do not sell online, and why the benchmark you were quoted is useless.Read the answer→
Getting found5 min read · What should a vet practice put on its website?
Why the emergency path is the most important page, the pricing question vets avoid at their own cost, and what registration should actually ask for.Read the answer→
Getting found4 min read · What should a driving instructor put on their website?
The three things every enquiry is comparing, why availability matters more than testimonials, and how to be the instructor who gets found for the test centre.Read the answer→
Getting found5 min read · What should a recording studio put on its website?
Why the gear list is the wrong opening, the three questions every enquiry is really asking, and how to talk about a day rate without publishing a menu.Read the answer→
Getting found5 min read · What should a design studio put on its website?
Why beautiful case studies persuade designers instead of buyers, the process page that removes the real objection, and the price range that sorts your inbox.Read the answer→
Getting found5 min read · What should go on a FAQ page?
Where to get the real questions, the answer format that gets quoted, and why a good FAQ page is now the highest-leverage page on a small business site.Read the answer→
Getting found5 min read · How do I get my business to show up in AI assistant answers?
How assistants actually pick what to recommend, the five things that decide whether you are in the pool, and why most small businesses are invisible to them.Read the answer→
Getting found5 min read · How do I get more customers from my website?
The three-stage diagnosis that shows where your website is losing people and what to fix first. The cheapest fixes sit at the end of the funnel, not the start.Read the answer→
Getting found5 min read · What should an estate or letting agent's website include?
Why competing with the portals on listings is a losing game, what an agent's site should do instead, and the two audiences that actually convert.Read the answer→
Getting found4 min read · Do I need Google Analytics on my website?
What Google Analytics is genuinely good at, why most small businesses install it and never open it, and the four numbers that are worth checking instead.Read the answer→
Getting found5 min read · What should a school or nursery website include?
Why school websites serve two audiences badly, the enrolment enquiry that decides everything, and what current parents actually come back for.Read the answer→
Getting found5 min read · What should a film, video or recording studio's website include?
Why a showreel is not enough, the process page that converts better than the portfolio, and how to talk about budget without publishing a rate card.Read the answer→
Getting found5 min read · What should a small retail shop's website have?
Why most small shops should not build an online store first, what a local shopper is actually checking, and the three things that decide whether they walk in.Read the answer→
Getting found4 min read · How much should I pay for SEO?
What the different price brackets actually buy, the retainer question that separates useful agencies from expensive ones, and what to do before you pay anyone.Read the answer→
Getting found4 min read · What should a car garage or mechanic's website include?
Why garages need a page per service rather than one services list, the pricing question that decides who gets called, and what a stranded driver actually needs.Read the answer→
Getting found4 min read · Do I need a website if I already have a Facebook or Instagram page?
What a social page genuinely does better, the three things it cannot do at all, and the minimum website that is worth having if you only ever build one page.Read the answer→
Getting found5 min read · What should a photographer's website include?
Why a smaller portfolio converts better, the pricing question photographers avoid at their own expense, and what has to happen after someone enquires.Read the answer→
Getting found4 min read · What should a professional services website include?
Why professional services websites underperform, what a prospective client is really checking, and the pricing question firms lose work by avoiding.Read the answer→
Getting found4 min read · What is a landing page and does my business need one?
A term used loosely. What actually makes a page a landing page, when it is worth building one, and the mistake that wastes them.Read the answer→
Getting found4 min read · How do I measure whether my website is working?
Most website analytics measure the wrong thing. The four numbers that tell you something, and the check that matters more than all of them.Read the answer→
Getting found4 min read · What kind of photos should a small business website have?
Which photographs actually earn their place, which ones to delete, and the one nearly everybody is missing.Read the answer→
Getting found4 min read · How do customers find a small business on Instagram?
The mechanics are different from search, and understanding them changes what is worth posting. What actually surfaces you, and what does not.Read the answer→
Getting found4 min read · Is paying for SEO worth it for a small business?
How to tell a real practitioner from a convincing one, what the free work is, and the promises that should end a conversation.Read the answer→
Getting found3 min read · What online directories should I list my business in?
A short list worth doing properly, the ones to skip, and why the details matter more than the count.Read the answer→
Getting found4 min read · Why does my competitor rank higher than me on Google?
The answer is almost always something dull and visible. Here is how to find it, and what to do about each cause.Read the answer→
Getting found3 min read · What makes a good page title for SEO?
The most-read and least-considered line on your website. What to put in it, in what order, and the mistakes that waste it.Read the answer→
Getting found3 min read · Should I optimise my website for voice search?
There is no separate voice strategy. There is one shift — from ten links to one answer — and what it means for how you write.Read the answer→
Getting found4 min read · Why doesn't my business come up when I search its name?
The most alarming search result to get wrong, and the three causes. Start by working out which one you actually have.Read the answer→
Getting found4 min read · How do I get my website to show up on Google?
Being indexed and ranking well are different problems. Here is how to check which one you have, and the four things that block the first.Read the answer→
Getting found4 min read · Should my small business have a blog?
The honest answer for most small businesses is no. Here is what to build instead, and the three cases where a blog genuinely earns its place.Read the answer→
Getting found4 min read · How do I get more customers from Google Maps?
Proximity is fixed. Everything else that decides map ranking is free and mostly ignored — here it is, in order of impact.Read the answer→
Getting found4 min read · What is local SEO and how do I do it?
The free work that decides whether you show up on the map. What actually moves the needle, in the order worth doing it.Read the answer→
Getting found4 min read · What is a Google Business Profile and how do I set it up?
The free listing that decides whether you appear on the map. How to claim it, and the fields most businesses leave blank.Read the answer→
Getting found4 min read · How long does SEO take to show results?
An honest timeline, what moves in days versus months, and how to tell early whether it is working before the traffic arrives.Read the answer→
Getting found4 min read · What does a clinic or dental practice need on its website?
The usual small business advice mostly applies, plus two constraints that do not exist in other trades and are easy to get wrong.Read the answer→
Getting found4 min read · Should I put prices on my website?
The fear is that prices scare people off. What actually happens is quieter and more expensive, and it is measurable.Read the answer→
Getting found4 min read · Does a tradesperson need a website?
Most of your work comes from referrals. The website is what the referral does next — and it is where most trades lose the job.Read the answer→
Getting found4 min read · Do I need a website for my salon or barbershop?
Not about looking professional. About owning your bookings and answering the one question that decides whether someone calls.Read the answer→
Getting found4 min read · Should I invest in SEO or run Google Ads first?
The honest sequence, why the free work comes first, and the one case where ads legitimately go first.Read the answer→
Getting found4 min read · Do I need a website for my gym or fitness studio?
Not about looking professional. About the five questions every prospective member asks before walking in, and where they go to find them.Read the answer→
Getting found4 min read · What does every small business website need in 2026?
A short list, in priority order, with the test for each. Most sites fail on the same three.Read the answer→
Getting found3 min read · Will ChatGPT or other AI assistants recommend my restaurant?
You cannot submit yourself to an AI assistant. What decides it is whether your answers exist as readable text, and most restaurants fail it without meaning to.Read the answer→
Getting found3 min read · Should my restaurant menu be a PDF?
It is the single most common mistake on restaurant websites, and it quietly removes you from the search people actually make.Read the answer→
Getting found4 min read · Do I need a website if my restaurant already has Instagram?
Instagram reaches the people who already follow you. A website is how the ones who do not know you yet find you — and it is the only half you own.Read the answer→
Getting found4 min read · Why isn't my restaurant showing up on Google?
Four causes account for nearly every case, and the first one is free to fix. Here they are in the order worth checking.Read the answer→