Topic
Everything we have written about The basics
28 articles, each answering one real question — and each starting with the answer.
What is DNS in simple terms?
DNS explained without jargon, the records that actually matter, and why the risky part of any website move is the email rather than the site.
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How many pages does a small business website need?
Why the page-count question is the wrong question, the handful of pages nearly every small business genuinely needs
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Do I need a personal website if I already have social profiles?
Who actually needs one and who does not, why every profile you own is rented, and the failure mode that makes a personal site worse than nothing.
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How do I choose a good domain name for my business?
The five rules that actually matter, why keyword domains stopped working, and the one decision that costs money to reverse.
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What should I put on my freelance portfolio website?
Why fewer projects convert better, the sentence per project that changes everything, and the two things freelancers leave off that cost them work.
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What is a call to action on a website?
Why most pages end without asking for anything, the wording change that measurably works, and where to place it on a phone.
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What should my about page say?
Why about pages are read more than owners expect, the four things they need, and the founder-story trap that makes most of them interchangeable.
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Are stock photos bad for my website?
Where stock photography actively costs you customers, where it is genuinely fine, and what to shoot on a phone instead.
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Why is my website slow, and how do I fix it?
The four causes of a slow small business site in order of how often they are the problem, and how to test properly rather than on office wifi.
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Can I update my own website without a developer?
What "editable" actually means, the difference between editing content and editing a website, and how to tell which one you have been sold.
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Does my small business website need to be accessible?
Not a specialist project. The five things that cover most of it, why each also helps everyone else, and the legal position in short.
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What is an XML sitemap and does my website need one?
A small file that removes guesswork from being found. What it does, when it matters, and the two-minute check that it is working.
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How many images should a small business website have?
More is not better here, and the reason is measurable. What each photograph should be earning its place for.
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What is a 404 error and how do I fix it?
Some 404s are fine. The ones that cost you are the pages that used to work — here is how to tell them apart.
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Does my website need a cookie banner?
Most small business sites have a banner they may not need, doing a job it may not legally do. What actually triggers the requirement.
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What is alt text and why does it matter?
A small field with two audiences. What to write, what to leave blank, and the mistake that makes it useless.
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What is a favicon and do I need one?
A small thing with a specific job. What it is, what sizes you actually need, and the mistake that makes it useless.
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How fast should a small business website load?
The number to aim for, the four things that make sites slow, and why testing on your own laptop tells you nothing.
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What should be on a small business homepage?
The order matters more than the design. Here is what belongs above the fold, what belongs below, and what should not be there at all.
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Is a loyalty scheme worth it for a small business?
They reward repeat behaviour, they do not create it. Here is the test that tells you which side you are on, and what to do instead if the answer is no.
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Does my small business website need a privacy policy?
The threshold is lower than most owners think, and analytics alone usually crosses it. What the page needs to say, and the copied-template trap.
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What do I need online before opening a café?
A short, ordered list of what actually matters before opening day, and the longer list of what can safely wait.
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Why does my website say "not secure"?
What the warning means, why it costs you visitors before they read a word, and how it gets fixed.
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What is web hosting, and do I actually need it?
A plain explanation of what you are paying for, what it costs, and the two things worth checking before you sign up for any of it.
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What is schema markup, and does my business need it?
The invisible layer that tells machines what your page means. What it does, what it does not do, and the parts worth having.
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What is a domain name, and how is it different from a website?
The distinction sounds pedantic until the day it matters. What a domain actually is, what it costs, and the one thing to check about yours today.
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What is a CMS, and does my small business need one?
The feature that decides whether you email a developer to change a price. What it actually is, and when it is worth having.
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What does "mobile responsive" actually mean?
A term used loosely by everyone selling websites. What it should mean, and a two-minute test for whether yours qualifies.
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