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Everything we have written under “Memberships and courses”
16 articles, each answering one real question — and each starting with the answer.
Showing 16 of 16 articles
Memberships and courses5 min read · What is a customer loyalty program, and how does it work?
What a customer loyalty program is, how stamps and points work, the four things that make one succeed, and how to run one from your own website.Read the answer→
Memberships and courses4 min read · Do I need a separate loyalty app, or should it be part of my website?
The question is not which loyalty app is best. It is whether your customers end up in one place or scattered across three, and what that costs you a year in.Read the answer→
Memberships and courses4 min read · Should a salon or barbershop have a loyalty program?
Why the visit interval decides your reward threshold, the no-show problem loyalty can quietly solve, and what to reward besides visits.Read the answer→
Memberships and courses4 min read · What is the best loyalty program for a small retail shop?
Why stamps are the wrong mechanic for retail, what to reward instead, and the thing a shop knows about its regulars that it never writes down.Read the answer→
Memberships and courses4 min read · How should a restaurant run a loyalty program?
Why the café model fails in restaurants, what to reward instead of frequency, and the thing worth more than the scheme itself.Read the answer→
Memberships and courses4 min read · What is the best loyalty program for a coffee shop?
Why coffee is the best possible loyalty business, the two-second rule that decides whether a scheme survives, and what paper cards cannot tell you.Read the answer→
Memberships and courses4 min read · What should a co-working space's website include?
Why "enquire for pricing" fails harder here than anywhere, the three products a co-working site is actually selling, and what members need after they join.Read the answer→
Memberships and courses5 min read · What is the best platform for an online coaching business?
Course platforms, coaching suites, builders and DIY compared on what matters to a coaching practice: the client record, the cut and whose domain it lives on.Read the answer→
Memberships and courses4 min read · How much should I charge for a monthly membership?
Why volume pricing traps you, the three questions that set a defensible number, and what to do when you realise you have priced too low.Read the answer→
Memberships and courses4 min read · Do online quizzes work for capturing leads?
Why a quiz outperforms a contact form, the four-part structure that works, and how to tell whether yours is a genuine diagnostic or a gate with questions on it.Read the answer→
Memberships and courses4 min read · Should my business have its own online community?
The one test that predicts whether a community will work, why most business communities die in month three, and where it should live if you build one.Read the answer→
Memberships and courses4 min read · What do I need to run a coaching business online?
The four systems a coaching practice actually needs, why WhatsApp stops working at about fifteen clients, and what to put behind a login instead.Read the answer→
Memberships and courses4 min read · Should my customers have accounts and logins on my website?
When customer accounts earn their place, when they cost you money, and what changes about your business once your customers stop being anonymous.Read the answer→
Memberships and courses6 min read · What is the best platform for a gym or fitness studio?
What gym booking software does well, where it quietly costs you, and how to choose between a specialist system, a website builder and a platform that does both.Read the answer→
Memberships and courses6 min read · What is a membership website?
What sits behind the login, the four parts every membership site needs, and how to tell whether your business needs one or just a very good public site.Read the answer→
Memberships and courses6 min read · Can I sell an online course without using a course platform?
What a course platform gives you, what it quietly costs, and how to run the same thing on your own site, including the part everyone forgets until they leave.Read the answer→