Topic
Everything we have written about Memberships and courses
14 articles, each answering one real question — and each starting with the answer.
Should a salon or barbershop have a loyalty program?
Why the visit interval decides your reward threshold, the no-show problem loyalty can quietly solve, and what to reward besides visits.
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What is the best loyalty program for a small retail shop?
Why stamps are the wrong mechanic for retail, what to reward instead, and the thing a shop knows about its regulars that it never writes down.
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How should a restaurant run a loyalty program?
Why the café model fails in restaurants, what to reward instead of frequency, and the thing worth more than the scheme itself.
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What is the best loyalty program for a coffee shop?
Why coffee is the best possible loyalty business, the two-second rule that decides whether a scheme survives, and what paper cards cannot tell you.
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What should a co-working space's website include?
Why "enquire for pricing" fails harder here than anywhere, the three products a co-working site is actually selling, and what members need after they join.
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What is the best platform for an online coaching business?
Course platforms, coaching suites, builders and DIY compared on what actually matters to a coaching practice
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How much should I charge for a monthly membership?
Why volume pricing traps you, the three questions that set a defensible number, and what to do when you realise you have priced too low.
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Do online quizzes work for capturing leads?
Why a quiz outperforms a contact form, the four-part structure that works, and how to tell whether yours is a genuine diagnostic or a gate with questions on it.
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Should my business have its own online community?
The one test that predicts whether a community will work, why most business communities die in month three, and where it should live if you build one.
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What do I need to run a coaching business online?
The four systems a coaching practice actually needs, why WhatsApp stops working at about fifteen clients, and what to put behind a login instead.
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Should my customers have accounts and logins on my website?
When customer accounts earn their place, when they cost you money, and what changes about your business once your customers stop being anonymous.
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What is the best platform for a gym or fitness studio?
What gym booking software actually does well, where it quietly costs you, and how to choose between a specialist system
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What is a membership website?
What actually sits behind the login, the four parts every membership site needs, and how to tell whether your business needs one or just a very good
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Can I sell an online course without using a course platform?
What a course platform actually gives you, what it quietly costs, and how to run the same thing on your own website
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