Topic
Everything we have written about Choosing a platform
22 articles, each answering one real question — and each starting with the answer.
Is it better to pay for a website once or monthly?
Why one-off pricing is usually incomplete, what a monthly fee should include, and how to compare the two honestly over three years.
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Should I use a website builder or hire a web designer?
What each option genuinely costs, the failure mode of each, and the third option that removes the trade-off entirely.
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What are the best alternatives to Shopify?
Why most small businesses on Shopify do not need it, what the real alternatives are at each level, and the fees that make the difference.
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What is a good alternative to the GoDaddy website builder?
Why the domain and the builder are separate decisions, what leaving actually involves, and how to move without risking the name you already own.
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Can I sell online without a website?
What selling without a website actually costs you, the four warning signs it is time, and the honest middle path most businesses should take.
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What is the best website builder for a small business?
Four situations small businesses are actually in, the right choice for each, and the three questions that matter more than any feature list.
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What are the best alternatives to WordPress for a small business?
Why most people leave WordPress for operational reasons rather than technical ones, and which alternative keeps what was good about it.
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What are the best alternatives to Wix for a small business?
The three reasons people leave Wix, which alternative actually fixes each one, and the trap of switching to a platform with exactly the same problem.
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What are the best alternatives to Squarespace?
What Squarespace is genuinely best at, the three reasons people leave, and which alternative actually solves each one.
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What are the best open-source alternatives to Wix and Squarespace?
What open source actually gives you, the real cost that is never on the comparison page, and how to tell which side of the line your business is on.
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What are the best free alternatives to Wix?
The free tiers that genuinely work, the three things they all take in exchange, and the one thing to pay for even when everything else is free.
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What is a cheaper alternative to Squarespace?
What each cheaper tier actually removes, why the biggest saving is usually on your current plan, and the false economy that costs more than it saves.
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Does my small business need an online shop?
The four questions that decide whether a shop is worth building, what it actually costs to run one, and the alternatives most businesses should try first.
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What is the best website builder for a restaurant?
Five options compared on what actually decides a restaurant's outcome — the menu, the hours, the bookings and what a change costs — rather than on templates.
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How much does it cost to run a website per year?
The bills you expect, the ones you forget, and the invisible one that usually costs the most.
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Should I use a free website builder for my business?
What free actually costs, when it is genuinely the right call, and the one limitation that matters more than all the others.
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Should I use Squarespace or Wix for my small business?
A genuine comparison of two similar products, what each is actually better at, and the question that outlives the choice.
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Should my small business use WordPress or a managed platform?
An honest comparison of the trade-off nobody quotes for — flexibility against upkeep — and the question that decides it before any feature list matters.
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Does my small business need a mobile app?
The most commonly sold thing a small business does not need. When it is genuinely right, and what to build instead when it is not.
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What is the best website builder for a small business in 2026?
Five platforms, what each is genuinely best at, and the two questions that decide it better than any feature comparison.
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How much should a restaurant website cost?
Quotes vary by a factor of ten for reasons nobody explains. Here is what sits inside each tier, and the cost everybody forgets to ask about.
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What's the best Shopify alternative for a restaurant or café?
Most cafés reaching for a store platform are solving the wrong problem. Here is how to tell whether you need commerce at all, and what to pick if you do.
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