Module · Analytics
Who came, from where, and what they did next.
Visits, pages, sources and the events that matter to your business — a booking request sent, a product added, a form completed — counted by Helm itself, with nothing sent to an ad network.
Included on Standard and Business.
What gets counted
Page views are the least interesting number. The events are the business.
Your site tells Analytics when something happened — a booking request sent, an order placed, a lead scored, a stamp earned. Those are counted alongside visits, so the question is never “how many people came” but “how many did the thing”.
It is one call from your site to one endpoint, wired during the build. Switching a module on does not start its events flowing by itself — the page that does the thing has to say so.
Sources
Which channel sends people, and which sends customers.
Search, social, direct and referrals, each with the visits it brought and the events those visits produced. So you can see that the channel with the most traffic is not always the one with the most bookings, and put the next hour where it works.
Search queries themselves are not here — if SEO is connected to Search Console, they sit on the SEO page beside the pages they belong to.
No cookie
Counted by Helm, not an ad network, and no cookie at all.
Analytics runs on Helm's own servers. There is no cookie, and no visitor IP address is stored in your analytics.
No cookie
Analytics sets no cookie. The browser holds one session key for as long as the visit lasts, so five pages count as one person rather than five, and it goes when the tab closes. What that means for a consent banner is your call, with your own adviser.
No tag manager, no pixel
One small script from Helm counts the visit, and it never holds up the page while it loads. Nothing goes to an ad network. On a site Helm hosts, the script comes from your site's own address.
What a visit row carries
A visit row carries the page, the referrer, a coarse location, the device and the browser. No name, no email, and no identity that survives the day — unless the visitor is signed in, and then it is their own record.
How you get it
On Standard and Business, included.
Included on the Standard and Business plans, at no extra cost.
Counting starts the day it is switched on. There is no history to import.
Before you start